Discover fun beauty solutions and playful products from Benefit Cosmetics to boost your confidence.
Customers can save 20% on their next purchase by downloading the Benefit Loves Loyalty App. This app not only offers a discount but also allows users to book treatments, earn rewards, and stay updated on new product launches like the Fan Fest mascara.
Shoppers looking to save can explore the selection of beauty products available for under £25. This range includes a variety of items that cater to different beauty needs without breaking the bank.
Every order over £30 qualifies for free shipping and 2 free samples, giving customers the opportunity to try new products at no extra cost while saving on delivery fees.
The shop provides a deal where customers can add 3 mini-sized products to their cart and get one of them for free. This offer is perfect for trying out products or stocking up on travel-sized essentials.
Benefit Cosmetics encourages sharing the love by rewarding customers and their friends with £10 off their purchase when they refer someone. This referral program is an easy way for both parties to enjoy a discount on their next buy.
Benefit Cosmetics was founded by the Ford twins, Jean and Jane Ford. They were two Indiana farm girls who became successful models and makeup artists. In 1976, they took a leap of faith and moved to San Francisco. They flipped a coin to decide whether to open a casserole cafe or a makeup shop, and thankfully it landed on tails, leading them to open their first makeup shop, which was the beginning of Benefit Cosmetics.
Yes, there is! In 1977, an exotic dancer walked into their makeup store in San Francisco and ordered a nipple stain. This unusual request inspired Jean and Jane to create their first product, known as “Rose Tint.” Years later, it was renamed “Benetint.” This shows that Benefit Cosmetics has a history of creating unique and innovative products.
Benefit Cosmetics has expanded its reach worldwide, with over 1,000 counters in more than 40 countries. You can find Benefit Cosmetics’ stores in various locations, including department stores. Their products are readily available for purchase, ensuring you have access to their unique beauty solutions no matter where you are.
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We believe that laughter is the best cosmetic. Benefit Cosmetics was founded by the Ford twins, two Indiana farm gals turned successful models and makeup artists who moved to San Francisco and created a unique beauty boutique with a whimsical candy store atmosphere. The shop grew famous for delivering quick fixes for every gal’s peskiest beauty dilemmas, and what started as a single shop has since grown into a global beauty brand with over 1,000 counters in more than 40 countries.
The Ford twins are still at the brand’s helm and joined by their daughters and nieces, Maggie and Annie Ford Danielson. Known for beauty breakthroughs that have raised a brow or two, Benefit has set a Guinness World Record for “most eyebrow waxes in eight hours by a team”. They also launched the Bold is Beautiful Project, a philanthropy initiative that partners with charities that empower women and girls.
Benefit Cosmetics is more than just a makeup shop; it is a brand dedicated to making women feel beautiful and confident. With their signature sense of humour and mission to bring joy and laughter to beauty, Benefit is a brand that women worldwide can trust. As the Ford twins say, “Laughter is the best cosmetic… so grin and wear it!”
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