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Bloom is the country’s leading silk flower retailer and part of the largest mail order company in the UK. But the ‘seeds’ were planted in California. On a trip to Los Angeles, Tiffany saw a new generation of artificial flowers. A million miles from the crude, mass-produced plastic versions that were generally available, these were beautifully designed, painstakingly made and amazingly realistic. For her it was a ‘wow’ moment. Unlike any faux flowers she’d seen before, they were – quite simply – a revelation, and an inspiration. In the following nineteen years, Bloom has gone from strength to strength. Now located in the Cotswolds and grown a lot, the original principles still hold true. That’s why every Bloom stem, posy, bouquet, and arrangement is carefully researched, individually designed, and made by hand.