Bloom is the country’s leading silk flower retailer and part of the largest mail order company in the UK. Tiffany, the founder, found inspiration for the business on a trip to Los Angeles, when she saw a new generation of artificial flowers. Unlike the typically mass-produced plastic versions, these were beautifully designed, painstakingly made and amazingly realistic.
Tiffany was working as a stylist, art directing photographic shoots for a range of clients. Flowers not only enlivened, but really transformed an interior, lifting the mood and creating an atmosphere that was warm, natural, and inviting. She and her husband Laurent started Bloom in an old woollen mill in West Wales, with the intention of creating flowers that would bring happiness and last for years.
Now located in the Cotswolds, Bloom has gone from strength to strength. Every stem, posy, bouquet and arrangement is carefully researched, individually designed, and made by hand, with a commitment to faithful imitation. The result is silk flowers that look as beautiful and lifelike as the real thing, but with one exception: they will still be looking picked this morning fresh, not just next month or next season, but next year and for years to come.