For GANT, it all began with shirts and they have never stopped reinventing them. Born in 1949, it is a shirt that is rich in legacy and history. The combination of founder Bernard Gantmacher’s dedication to quality and his sons Marty and Elliot’s sense for style and business proved to be a winning formula. The story of GANT begins with a Ukrainian boy in search of a better life who sailed to America and forever changed American style.
GANT is a company driven by a simple idea: Never Stop Learning. It is a belief that has guided them since 1949 when Bernard Gantmacher founded a shirtmaking company in the college town of New Haven, Connecticut. With his dedication to quality and his sons Marty and Elliot’s sense for style and business, GANT has become one of the most iconic American lifestyle brands. They are widely known for their signature shirts, featuring the perfect roll of a collar and the quality of fabric one can expect with a GANT shirt.
In the 1950s, GANT developed more and more boldly-coloured shirts in unusual fabrics including Madras, candy-stripe and tartan. These shirts were in tune with the revolutionary mood of the Fifties and helped define the casual-yet-smart look. GANT also pioneered the button-down shirt and its signature details such as the locker loop and the box pleat. Today, GANT produces a wide range of clothing and accessories for both men and women, as well as a line of American sportswear.