UK Sales Date Calendar 2024 - Early Deals for Every Shopping Day

Deals and Holidays

Get ready for an exciting year in the UK! In 2024, a lot is happening, from regular holidays to big sale days like Black Friday. Whether you’re planning family trips, coordinating with school breaks, or looking for the best deals, this guide has you covered. It’s your go-to for navigating all the important dates and events throughout the year.

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Overview Discount and Sales days 2024 – Best dates for shopping

Get a quick overview of all discount days in 2024 and find the best sales and deals, whether you’re looking for the next big sale, early deals, or just a great discount to snag. It’s the perfect time to pick up essentials with price cuts and start shopping early.

UK major shopping days 2024

January Sales (entire month)

Throughout January, shoppers in the UK are greeted with substantial discounts across various retail sectors. This period is renowned for offering the best deals on electronics, apparel, and holiday surplus items. It’s a reasonable time for consumers to take advantage of post-holiday markdowns and restock or upgrade their household items. Retailers aim to clear their inventory from the previous year, resulting in some of the most competitive prices seen annually. Shoppers often wait for these sales to make significant purchases at a fraction of the cost.

New Year’s Day Sales (January 1, 2024)

New Year’s Day Sales are an extension of the January Sales, with many stores continuing their post-holiday discounts. These sales offer various deals on products ranging from the latest electronics to essential winter clothing. It’s a perfect opportunity for shoppers who missed out on Black Friday or Christmas sales to grab lower-priced products. Retailers often use this day to attract customers who are eager to make their first purchases of the year. The sales environment is typically festive, with stores hoping to start the year with solid sales figures.

Blue Monday (Third Monday of January — Monday, January 15, 2024)

On Blue Monday, known as the most depressing day of the year, retailers in the UK try to lift spirits by offering discounts on wellness and comfort items. Shoppers can find deals on products to enhance wellbeing, such as spa treatments, wellness products, and cosy home goods. The sales are a strategic move by retailers to engage customers during a traditionally slow shopping period. The discounts also extend to travel and holiday packages, tempting consumers to plan future vacations. It’s an excellent opportunity for shoppers to treat themselves or their loved ones to uplifting products and experiences.

National Pizza Day (February 9)

This day celebrates pizza lovers with special deals and promotions from restaurants and delivery services. Offers range from discounts on various pizza types to combo deals and unique flavours. It’s a day for indulging in a favourite treat without overspending, with many establishments introducing new flavours or specials to mark the occasion.

Valentine’s Day (February 14)

Valentine’s Day sees stores offering discounts on romantic gifts like jewellery, chocolates, and experiences. Florists experience a surge in demand for roses and romantic bouquets. It’s an ideal time for thoughtful gifts and romantic gestures, with many restaurants and hotels also offering special packages for couples.

International Women’s Day (March 8)

This day features discounts on products like beauty items, books, and unique gifts to celebrate and honour women. Shoppers find special deals on things that show appreciation for the women in their lives, with some retailers showcasing products from women entrepreneurs or brands supporting women’s causes. It’s a day for shopping and raising awareness about women’s achievements.

St. Patrick’s Day (March 17)

Promotional offers on Irish-themed merchandise, including novelty items and green apparel, mark the celebration of St. Patrick’s Day. It’s a time for festive decorations, clothing, and accessories, often adorned with shamrocks or leprechauns. Supermarkets and food stores join in, offering deals on traditional Irish foods and beverages.

Spring Sale (mid-March to June)

Spring marks a great shopping season in the UK, particularly noticeable with Easter sales. During this time, retailers offer discounts on a variety of products, including Easter chocolates, home decorations, and travel packages, signaling the approach of warmer weather. This season is ideal for updating your wardrobe with spring clothing and purchasing outdoor essentials. The shopping atmosphere is lively and refreshing, encouraging families to take advantage of seasonal offers and embrace the anticipation of sunny days ahead.

Ramadan and Eid al-Fitr (dates vary according to the lunar calendar)

Do you have Muslim friends or relatives that celebrate Ramandan? If so, it is good to consider Ramadan and the subsequent Eid-al-Fitr when making holiday plans together. During Ramadan, Muslims worldwide fast between sunrise and sunset, meaning no eating or drinking during the day. But when exactly does Ramadan start? This period is determined according to the lunar calendar, so the start date varies every year. In 2024, Ramadan is expected to begin on the evening of Sunday, 10 March, and last until Monday, 8 April. Then, the Eid-al-Fitr is celebrated on Tuesday, 9 April and Wednesday, 10 April. It is important to remember these dates when planning holidays and activities with your Islamic friends or family. During Ramadan and Eid, shoppers find sales on traditional attire, gifts, and festive foods. It’s a period when families come together to shop for celebrations, seeking out new clothing and items to decorate their homes. Supermarkets also stock special foods and ingredients used in traditional dishes for these occasions.

Good Friday and Easter (Friday, March 29, 2024 to Sunday, March 31, 2024)

The Easter period offers a range of spring sales, including Easter candies, home decor, and travel deals. Retailers stock various themed products, making it an ideal time for families to shop for seasonal items and gifts. The period is also popular for purchasing spring clothing and outdoor items in preparation for warmer weather.

Sibling Day / Brother and Sister Day (April 10)

This day, retailers offer discounts on gifts suitable for siblings, such as shared experiences, personalised items, or matching goods. It’s an opportunity to celebrate the bond with siblings through thoughtful and unique gifts. Retailers often market products that aim to encourage shared activities or create lasting memories between siblings.

Earth Day (April 22)

Earth Day prompts retailers to highlight eco-friendly and sustainable products. Shoppers are encouraged to make environmentally conscious choices, with discounts on reusable goods and organic clothing. This day also sees various stores participating in environmental awareness campaigns, making it not just a shopping event but also a day for advocating sustainability.

Labour Day (May 1)

Labour Day sales focus on outdoor equipment, home improvement products, and leisure items, preparing consumers for the upcoming summer. It’s prime time to find deals on gardening tools, patio furniture, barbecue sets, camping gear, and sports equipment. These promotions are tailored for those looking to enhance their outdoor living spaces or embark on summer adventures.

Mother’s Day (March 10, 2024)

Mother’s Day is a bustling time for retailers, offering discounts on gifts like flowers, jewellery, and spa treatments. Stores promote unique experiences, such as crafting workshops or afternoon teas, as memorable gifts. The day provides a chance to express gratitude and appreciation to mothers with traditional and personalised presents.

Pentecost / Whitsun (Sunday, May 19, 2024)

Though not a major shopping event, Pentecost or Whitsun might see some regions offering sales on religious items and spring merchandise. It’s an opportunity for consumers to find discounts on seasonal clothing and home decor items that embrace the spirit of spring.

Pride Month (entire month of June)

Pride Month is celebrated with various brands offering special-themed merchandise and promotions. It’s a period for supporting and celebrating the LGBTQ+ community with the sale of rainbow-themed products and donations to related charities. Beyond shopping, the month is filled with events and awareness campaigns emphasising inclusivity and equality.

Father’s Day (Third Sunday in June — Sunday, June 16, 2024)

Father’s Day brings deals on electronics, sports gear, grooming products, and unique gifts. Retailers cater to diverse interests, offering options for tech-savvy dads, outdoor enthusiasts, and more. Personalised gifts also gain popularity, providing a special touch to the day’s celebrations.

The King’s Birthday (Saturday, June 8, 2024)

The King’s Birthday is an occasion marked by sales reflecting national pride. Discounts are available on various products, including British-themed merchandise and apparel. The day is often celebrated with a festive atmosphere in shopping areas, showcasing the country’s rich heritage and culture.

Summer Sales (Dates vary, typically June or July)

The Summer Sales are a highlight for shoppers, offering discounts on seasonal items like swimwear, summer dresses, and outdoor gear. It’s an excellent time to refresh wardrobes and stock up on essentials for the warmer months. Retailers across various sectors participate, providing a wide array of choices for consumers.

Amazon Prime Day (Varies, typically in July)

Amazon Prime Day is a highly anticipated online shopping event with significant discounts across a vast range of categories. Exclusive to Amazon Prime members, this event features lightning deals and limited-time offers, attracting many shoppers looking for bargains on electronics, fashion, and more.

Back to School (Late August — Early September)

The Back to School period is crucial for retailers, offering sales on school supplies, clothing, electronics, and dorm essentials. Parents and students alike take advantage of these deals to equip themselves for the new academic year. The sales cover a wide range of products, ensuring that all back-to-school needs are met.


Oktoberfest Deals (Late September – Early October)

During Oktoberfest, themed merchandise related to the festival, including apparel and party supplies, is discounted. It’s a time for consumers to embrace the festive spirit with German-themed products. Retailers often capitalise on this cultural event, offering a variety of items to enhance the celebration.

Autumn Discounts (Dates vary, typically September or October)

Autumn Discounts allow shoppers to purchase items related to the season, such as clothing, home decor, and outdoor gear. It’s a transitional period where retailers offer sales to prepare for the upcoming colder months. Consumers find it an ideal time to update their wardrobes and homes with autumn-themed products.

Halloween Sales (October 31)

Halloween is celebrated with sales on costumes, decorations, candies, and party supplies. Shoppers take advantage of these deals to prepare for the spooky season, whether for home decoration or costume parties. The sales add to the festive atmosphere, making Halloween a fun and exciting time for children and adults.

Guy Fawkes Day (November 5)

Guy Fawkes Day is commemorated with themed sales and promotions, especially on fireworks and party supplies. Winter clothing is also featured in these sales, offering shoppers the chance to prepare for the colder months ahead. The day is marked with historical significance, reflected in the themed merchandise.

Singles’ Day (November 11)

Singles’ Day, originating from China, is marked by substantial online discounts across various categories. It’s a day for indulging in self-care and gift shopping, with retailers offering significant deals on multiple products. The event has gained popularity, becoming a major shopping day for individuals seeking value and variety.

Black Friday Sales (Fourth Friday in November — Friday, November 29, 2024)

Black Friday is known for steep discounts on a diverse range of products, from electronics to apparel. It’s the year’s biggest shopping day, attracting consumers eager for holiday gift buying and bargain hunting. The widespread sales involve physical stores and online retailers, making it a busy and lucrative day for the retail industry.

Sofa Sunday (Sunday following Black Friday — Sunday, December 1, 2024)

Sofa Sunday is a day focused on online shopping, extending the Black Friday sales. Consumers find it an ideal day for securing additional discounts from the comfort of their homes. It’s a convenient option for those who prefer to avoid the crowds of Black Friday, offering similar deals and promotions online.

Cyber Monday (Monday following Black Friday — Monday, December 2, 2024)

Cyber Monday is a significant online shopping event with extensive discounts across numerous websites. It’s a continuation of the Black Friday sales, offering consumers another chance to secure deals on electronics, gadgets, and a wide range of other products. The event is popular for its convenience and the variety of deals available.

Green Monday (Second Monday in December)

Green Monday is another key online shopping day featuring retailers offering last-minute deals. It’s a chance for shoppers to complete their holiday gift lists with attractive offers. The sales often include a range of products suitable for those looking for last-minute holiday shopping options.

Free Shipping Day (Mid-December)

Free Shipping Day is when many online retailers offer free shipping with guaranteed delivery by Christmas. This event is ideal for last-minute gift purchases, allowing shoppers to save on shipping costs while ensuring timely delivery. It’s a popular day for those who must complete their holiday shopping quickly and efficiently.

Super Saturday (Last Saturday before Christmas)

Super Saturday is a crucial shopping day for last-minute holiday gifts, with many retailers offering final deals before Christmas. Consumers use this opportunity to complete their holiday shopping, often finding good deals on a wide range of products. It’s a busy day for retailers as shoppers rush to buy gifts in time for the holidays.

Christmas and Boxing Day Sales (December 25 & 26)

Post-Christmas sales starting on Boxing Day feature significant discounts across a wide range of products. Shoppers indulge in Christmas shopping and explore major sales for great deals on Christmas presents. It’s a traditional time for family gatherings and gift-giving, with retailers offering attractive deals to clear inventory before the new year.

Winter Sales (Late December – Early January)

The Winter Sales feature discounts on various items, from holiday items to winter clothing and home goods. Retailers aim to clear out inventory for the new year, allowing shoppers to find bargains on a range of products. It’s an excellent time for consumers to purchase winter essentials or stock up on discounted holiday decorations for the following year.

Public Holidays 2024

Which days will be public holidays in 2024? Knowing when these public holidays occur is useful so you can factor them into your holiday planning, whether for the new season, end-of-summer festivities, or upcoming events and updates.

Overview of Public Holidays 2024

From New Year’s Day, Good Friday, Easter, Early May Bank to Summer Bank, Christmas, and Boxing Day. Here is an overview of all the public holidays formally recognised in the United Kingdom:

Holiday Day Date
New Year's Day Monday 1 January 2024
St. Patrick’s Day (North Ireland) Monday 18 March 2024 (Substitute Day)
Good Friday Friday 29 March 2024
Easter Monday Monday 1 April 2024
Early May Bank Monday 6 May 2024
Spring Bank Monday 27 May 2024
Battle of the Boyne (North Ireland) Friday 12 July 2024
Summer Bank Monday 26 August 2024
St. Andrew’s Day (Scotland) Monday 2 December 2024 (Substitute Day)
Christmas Day Wednesday 25 December 2024
Boxing Day Thursday 26 December 2024

Holidays and public holidays, 2024

Parents with children at school often align their holidays with school holidays. So, you’ll find it useful to know when the school holidays fall in 2024.

In the United Kingdom, school holidays are set by region each year. Advisory dates are available for autumn and spring holidays. Please note that schools may deviate from these recommended periods in some cases.

Overview of School Holidays 2024

See a handy overview of all school holidays by region:

Type of Holiday Region Period
February Break England February 12 – February 16, 2024
February Break Wales February 12 – February 16, 2024
February Break Scotland February 12 – February 16, 2024
February Break Northern Ireland February 15 – February 16, 2024
Easter Break England March 29 – April 12, 2024
Easter Break Wales March 25 – April 5, 2024
Easter Break Scotland March 29 – April 12, 2024
Easter Break Northern Ireland March 28 – April 5, 2024
May Break England May 27 – May 31, 2024
May Break Wales May 27 – May 31, 2024
May Break Scotland May 6 – May 7, 2024
Summer Break England June 3 – July 4, 2024
Summer Break Wales June 3 – July 22, 2024
Summer Break Scotland June 28 – August 14, 2024
Summer Break Northern Ireland July 1 – September 2, 2024
Autumn Break England October 28 – November 1, 2024
Autumn Break Wales October 28 – November 1, 2024
Autumn Break Scotland October 14 – October 18, 2024
Autumn Break Northern Ireland October 28 – November 1, 2024
Christmas Break England December 23, 2024 – January 3, 2025
Christmas Break Wales December 21, 2024 – January 5, 2025
Christmas Break Scotland December 21, 2024 – January 5, 2025
Christmas Break Northern Ireland December 21, 2024 – January 5, 2025